«A challenge that grows together with a trader»

Date: November 17, 2025 — Location: Prague
Project author: admin BestPropTop.com

Section 1. Product Description

1. Problem Statement

• Low conversion of cold leads.
• Difficulty selling expensive challenges through advertising traffic.
• Lack of repeat purchases.
• High competition with similar products.
• Weak brand funnel and absence of newsworthy events.

2. Objective

• Increase conversion in the funnels “Cheap Challenges” and “I Want to Try”.
• Stand out from competitors with a unique product — be the first.
• Shorten the interval between repeat purchases or eliminate the lack of them altogether.
• Create positive newsworthy events around the product.

3. Solution

“A Challenge that Grows Together with the Trader” — growth here refers both to balance increase and to gaining experience through losses.

Growing Challenge is a new challenge model that transforms cold traffic into loyal clients through a two-phase freemium challenge with the option to upgrade and preserve progress.

4. Mechanics of the Growing Challenge

4.1. Entry Point

• A trader can start with any balance — from as little as €1 up to €150k and beyond.
• The entry price depends on the chosen starting account.
• This lowers the entry barrier:
  • A beginner can try with a minimal amount.
  • An experienced trader can begin right away with a larger balance.

4.2. Phase 1 — Flexible Growth

• Main feature: the ability to upgrade the account at any time.
• When upgrading, the trading history is preserved and progress is recalculated:
  • If the trader is in profit → their result is scaled (“Upgrade-your-result”).
  • If the trader is in loss → the drawdown is proportionally reduced (“Recover-as-you-learn”).
• Additionally, add-ons can be connected (e.g. training, analytics, bonus tools).

👉 Important: the cost of an upgrade is always higher than directly purchasing a larger account, in order to prevent misuse and preserve the product’s value.

4.3. Phase 2 — Result Consolidation

• After moving to Phase 2, upgrades are no longer possible.
• The trader either completes the challenge or chooses a new upscale challenge.

4.4. Examples of How the Mechanics Work

• Start: $10k account → entry price €99
• Scenario A (Profit): profit +4% → upgrade to $50k → progress recalculated to +0.8%.
• Scenario B (Loss): loss −4% → upgrade to $50k → drawdown reduced to −0.8%.
• In both cases: the trader keeps the account and continues trading without a restart.

4.5. Economic Logic

Upgrade always costs more than directly purchasing a larger account. This allows to:

• Stimulate upgrades.
• Use discounts in promotions.
• Increase average check.
• Accelerate monetization cycle.

4.6. Business Impact (Target Metrics)

• Conversion: growth from 8–12% to 15–20%.
• Average check: increase from €250 to €350.
• Purchase interval: reduced by 1.5–2 times.
• Retention: higher due to fewer drop-outs after losses.
• Infopoints: the product itself becomes news (“a challenge that grows together with the trader”).

4.7. Core Principles

• Growth without restart — the trader strengthens the account while preserving progress.
• Recovery through learning — even a loss becomes an opportunity to continue the journey.

5. Mission of the Growing Challenge

Growing Challenge is a tool that transforms fear and cold curiosity into confidence and loyalty, creating a safe growth path for the trader and a sustainable scaling model for the business.

One-sentence mission statement:
Growing Challenge helps traders grow alongside their accounts, and businesses grow alongside their success.

Value for Different Stakeholders

• For Traders: less fear, more flexibility, preserved progress, growth without restart, ability to correct mistakes without starting over.
• For Business: higher conversion, more repeat purchases, accelerated monetization cycle, new infopoints.
• For Partners: transparent earning model based on upgrades and repeat sales.
• For the Brand: unique positioning (“a challenge that grows together with the trader”).

Section 2. Project Implementation

Launch Order

1. Beta Version (MVP): creation of the Beta product (only balance upscale, without the option to purchase add-ons) and testing in selected offices/partners — ~2 months.
2. Data Collection and Analysis: during project testing, plus possibly 2–4 weeks for a relaunch if necessary based on the collected data.
3. Alpha Version: public release, scaling, partner integrations, PR campaign, and the option to purchase add-ons.

Stage 1. MVP Launch

Strategic Preparation (≈2 months)

• MVP description.
• Approval of the MVP document: metrics, execution procedure, reporting procedure.
• Assignment of roles and responsible executors.
• Task setting for executors.
• Definition of timelines and control points.
• Release of the beta version for internal testing.
• Launch of the beta version for limited external testing.

Description of the MVP

The Minimal Viable Product (MVP) will be presented as a separate challenge, available in a limited quantity — 100 sales — which is necessary for product testing and collecting feedback.

The key distinction of the Growing Challenge is that the trader can increase the challenge balance while preserving their trading history. To do this, the trader will need to select the Upscale option, choose the target balance they wish to reach, and pay the corresponding additional amount.

The balance can only be increased either during Phase 1 or immediately after completing Phase 1, but before entering Phase 2:

• At any profit level.
• At any drawdown level.
• Immediately after completing Stage 1, instead of moving to Stage 2, the trader can request an upscale and continue Stage 1 of the challenge with a larger balance.

Main Parameters of the Grow Pepper Challenge (Beta)

• Number of stages: 2
• Minimum program cost: €1
• Minimum trading account size: €500
• Maximum trading account size: €100,000
• Minimum profitable days: 3
• Daily drawdown: 5%
• Total drawdown: 10%
• Profit target for Stage 1: 8%
• Profit target for Stage 2: 6%

Price Model (Example)

Migration Mechanics

We set an upgrade fee — a commission that the trader pays when migrating (for example: €2 per migration). Later, promotional campaigns can be conducted offering migration without commission.

Example 1. Upgrade-fee Payment During Migration

1. Starting balance: €500
   Trader has already paid: €5.
2. The trader wants to scale the account to €5,000:
   • Challenge cost: €39
   • Upgrade-fee: €2
   • Payment required: €39 − €5 + €2 = €36
3. Then the trader wants to scale the account to €50,000:
   • Challenge cost: €279
   • Previously paid challenge costs (without fees): €39 + €5 = €44
   • Upgrade-fee: €2
   • Payment required: €279 − €44 + €2 = €237

After migration:
The trading history is preserved, but the parameters — profit target and drawdown — are recalculated.

Example 2. Preserving Trading History (Profit)

• Starting balance: €1,000
• Trader’s profit: €50 → equals +5% profit.
• Upgrade: trader pays the difference and upscales to €5,000.
• Result: the €50 profit is preserved in trading history, but now represents +1% profit relative to the new balance.

Example 3. Preserving Trading History (Loss)

• Starting balance: €1,000
• Trader’s drawdown: −€50 → equals −5% loss.
• Upgrade: trader pays the difference and upscales to €5,000.
• Result: the −€50 loss is preserved in trading history, but now represents −1% loss relative to the new balance.

Stimulating Traders to Migrate to Larger Products

Triggers for notifications (through approved communication channels):

• Upon purchase: in the welcome letter, the trader is informed that they can migrate to a larger balance at any time.
• Upon reaching certain profit or drawdown levels of closed positions (to avoid automatic emails triggered by balance fluctuations).
• After completing Phase 1 of the challenge.

Migration may also be possible before closing open positions (depending on risk policy and implementation).

Product Support (Depending on Company Capabilities)

To collect feedback, a dedicated support channel will be organized for traders who purchase the Growing Challenge. This will allow to:

• Reduce the workload on the main support team.
• Minimize the need to create instructions and scripts for this product within the main support.
• Easily collect and process data specifically related to this product.

Support Channels (Depending on Company Capabilities)

• Telegram community in English and Russian.
• Scheduled meetings with the project representative / project manager.
• Direct access to the project representative / project manager for questions.

Sales Organization

1. Design in Personal Account (Dashboard)

• Define the design of the challenge in the personal account.
• Add a badge on the challenge card: “Option to increase balance” to make it stand out from the others.

2. Design of the Upscale Mechanism

• Define how the upscale mechanism is displayed.
• Visualize how the process of additional purchase (upscale) should look in the personal account.
• Draw each step of the process clearly (step-by-step UI flow).

3. Create Key Messages

• Develop concise, selling messages that highlight the unique value of the Growing Challenge.
• Emphasize benefits such as: preserved trading history, flexible balance increase, reduced relative drawdown, and transparent upgrade fees.

🔹 Key Messages for the Client (Trader)

🔹 Key Messages for Partners

Define the Procedure for Handling Objections

Launch Roadmap for the Growing Challenge

1. Product Presentation

• Landing page with description of the challenge and its advantages.
• Video tutorials showing how upscale works (profit case, loss case).
• Video presentation of the product for partners and clients.
• Visual assets: mechanics diagram, pricing table, progress examples.

2. Partner Engagement

• Meetings with partners ready to sell the product.
• Partner presentations (may reuse landing page as main material).
• Case creation/fixation (screenshots, Trustpilot reviews, etc.).

3. Client Communication

• Welcome email with migration info.
• Client mailing campaign: invitation to test the product + purchase instructions.
• FAQ knowledge base: how upgrade works, what is preserved (collect questions step by step: team → partners → clients).
• Promo campaigns: discounts on upscale for existing clients.

4. Marketing & Promotion

• Advertising launch (paid campaigns).
• Telegram content: short stories, promo posts, mini-cases.
• Key messages: emotional safety, growth without restart, flexible start, unique product.

Documentation Plan

1. For Internal Team

• Project mechanics: architecture, processes, roles.
• Work stages: who is responsible for what, which tools are used.
• Control points: where quality, deadlines, and risks are checked.
• Example: “The development team is responsible for backend, marketing prepares content, support works with clients.”

2. For Sales Department

• Client communication: simple wording, benefits, key phrases.
• Sales scenario: steps from first contact to closing the deal.
• Tools: presentations, demos, case studies.
• Example: “Our product reduces costs by 30%, implementation takes 2 weeks.”

3. For Partners

• Revenue model: commission, share, bonuses.
• Sales strategy: channels, segments, positioning.
• Joint actions: training, marketing, support.
• Example: “Partner receives 15% from each sale, we provide materials and training.”

4. For IT Tasks

• Technical description: system architecture.
• Functional requirements: registration, payment, analytics must work seamlessly.

to be continued with a solid partner 🤝…